Avoid Buzzwords, Hype and Superlatives
<p>Journalists and analysts alike have limited patience with news releases and pitches that are filled with jargon and outlandish claims. Some journalists even use a filter to detect and weed...
View ArticleRead the (Journalists’) Bible
<p>First published in 1975 and updated annually, the Associated Press Stylebook remains the journalists' bible for editorial standards. It provides clear, consistent and simple rules on how to...
View ArticleLet the press know how good you really are
<p>First, recognize that people want to know about your accomplishments. Second, understand that getting the word out about your recognition helps to build your credibility.</p>
View ArticleCompetition is Good!
Many company execs make the mistake of saying “We don’t have any competitors.” If you don’t have any competitors you either aren’t being honest or you don’t have a market for your product. The...
View ArticleKeep Everyone Informed
<p>Have regular informational meetings with your PR firm or department so that every newsworthy event is recognized. Events that could be publicized are often passed by or...
View ArticleSeasoned Executives need media training too
<p>CEO's often feel they don't need media training because they are in the public eye frequently. This can be a pitfall due to the fact that they often are caught off guard by the...
View ArticleAlma Maters matter
<p>If you are sending a news release from your organization that features a member, employee, board member, staff, etc. of your organization, remember to send the release to the alma mater(s)...
View ArticleHold the Attachments
<p>The proliferation of computer viruses and worms has made everyone leery of opening email attachments, even if the message is from someone they know. Some magazines have installed software...
View ArticleConsider Your Content
<p>In the era of self publishing, quality writing is key to getting pick up in both print and online publications. With shrinking editorial staff, news releases are often printed as published or...
View ArticleGet rich quick:How you can use rich media webcasting!
<p>Get rich quick:</p> <p>How you can use rich media webcasting!</p> <p><a...
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